Len Rhodes has a clear vision for the Edmonton Eskimo Football Club and that is to create a sports and entertainment experience worthy of champions. He maintains the highest standards for on-field success, the stadium fan experience and is dedicated to enhancing the Eskimos presence in the community.

Rhodes believes that an Eskimos game day experience should be all about the fans. He led a partnership with the Disney Institute to improve the guest experience. Together, with his on-field and off-field staff, his objective is to create legendary memories for guests at the stadium. Rhodes has overseen many upgrades at Commonwealth as an extremely active community member, Rhodes serves on the board of the Edmonton Chamber of Commerce and was named a CEASE Man of Honour for his efforts in assisting WIN House and women who are survivors of domestic violence. Rhodes is also an alternate on the CFL Board of Governors.  In 2015, Rhodes was named to Edmonton’s Power 30 Group by the Edmonton Journal and in 2016, he was also named to Alberta Venture Magazine’s list of Alberta’s 50 Most Influential People.